In December 2023, MINISO, in collaboration with the Beijing Loving Animals Foundation, established the "MINISO Pet Protection Foundation". With professional, caring, and coexistence public welfare philosophy and actions, the fund aims to convey scientific concepts of animal protection, reshape the relationship between humans and animals, create harmonious community ecological relationships, and deliver a positive and energetic lifestyle to society.
 
MINISO will donate RMB10 million for various pet protection public welfare projects, including legal education, scientific rescue of stray animals, youth education and advocacy, and targeted training of search and rescue dogs. This donation represents the highest amount contributed by a single enterprise in the field of companion animal protection in China.
 
Part of the charity fund is planned to be invested in the "Targeted Training of Search and Rescue Dogs" program, dedicated to training stray dogs to participate in earthquake relief and national emergency management rescue operations, marking a new attempt in domestic stray animal protection work.