Social Responsibility
ESG Governance
MINISO attaches great importance to sustainability and integrate ESG considerations into our daily business operations and management. We are committed to establishing a governance structure with clear responsibilities and continue to improve our ESG management structure and management functions in light of operational development and regulatory requirements.
Governance Structure

Materiality Topics
  • Materiality Topics Identification
    Materiality Topics Identification
    Based on the ESG Reporting Guide, we have identified 20 ESG materiality topics in the three major areas of environment, society and governance, taking into account our own business model, industry development and relevant national policies.
  • Materiality Topics Survey
    Materiality Topics Survey
    Based on the materiality principle, we conduct research on MINISO ESG materiality topics with stakeholders every two years and collect the results from the questionnaire.
  • ESG Topics Ranking
    ESG Topics Ranking
    Based on the results of the MINISO ESG material topics questionnaire, we ranked ESG topics on the dimensions of “importance to the Company” and “importance to stakeholders”.
  • Materiality Topics Matrix
    Materiality Topics Matrix
    After reviewing and confirming the ranking results of each ESG Materiality topics, we plot the materiality topics matrix.

ESG Materiality Topics
High Importance
  • 01Product Responsibility
  • 02Information Security and Customer Privacy Protection
  • 03Employee Rights Protection
  • 04Intellectual Property
  • 05Compliance Governance
  • 06Business Ethics
  • 07Supply Chain Management
  • 08Chemical Safety
  • 09Green Packaging
Moderate Importance
  • 10Marketing and Services
  • 11Diversity and Inclusion
  • 12Employee Development and Training
  • 13Energy Management
  • 14Product Carbon Footprint
  • 15Raw Material Procurement
  • 16Occupational Health and Safety
  • 17Response to Climate Change
  • 18Water Resources Management
  • 19Waste Management
General Importance
  • 20Public Welfare and Charity
Respond to the United Nations
We refer to the SDGs in formulating our principles of action on sustainability and disclose our progress on an ongoing basis, with a view to working with our stakeholders, including employees, consumers, and partners, towards a more inclusive and sustainable future. Our current practices prioritize the response to the following SDGs:
Respond to the United Nations
  • Caring for Public Welfare to Share Happiness
    Charity Activities
  • Compliance Governance to Build a Solid Foundation
    Intellectual Property
    Compliance Governance
    Business Ethics
  • Gathering Synergy to Promote a Better Life Together
    Protection of Employee Rights and Interests
    Supply Chain Management
    Diversity and Inclusion
    Occupational Health and Safety
    Employee Development and Training
  • Green Development to Escort a Better Environment Quality First to Create Good Things for Life
    Product Responsibility
    Product Carbon Footprint
    Waste Management
    Green Packaging
    Marketing & Services
    Water Resources Management
    Response to Climate Change
    Chemical Safety
    Information Security and Customer Privacy Protection
    Energy Management
    Raw Material Procurement
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