MINISO "RED POWER" Charity Program

In September 2023, MINISO's "RED POWER" charity program reached Tianshui, Gansu Province, to make a charitable donation to four schools: Baijiawan Nine-Year School in Baijiawan Village of Gangu County, Xiping Junior High School in Gangu County, Baliwan Junior High School in Gangu County, and Dazhuang Junior High School in Gangu County. For the first time, MINISO collaborated with TOP TOY, PLUCK, Grain Rain, and several other brands to jointly donate living and educational supplies worth over RMB520,000, and provide courses on adolescent health and hygiene, actively advocating for the popularization of female menstrual health knowledge.

MINISO's "RED POWER" in Tianshui, Gansu

In November 2023, MINISO partnered with the China Charities Aid Foundation for Children to carry out the "RED POWER" charity program in Kaili, Guizhou. MINISO donated living and educational supplies, including sanitary pads and winter study kits, to over 1,000 students across two schools, with a total value of over RMB200,000, to meet the students' needs in life and learning. The "RED POWER" project focuses on women's menstrual health and provides considerate care for adolescent girls in developing regions. In addition to material support, the program also launched female physiology classes in the two schools, aiming to help girls gain a comprehensive understanding of essential menstrual hygiene knowledge and better navigate their growth phase.

MINISO's "RED POWER" in Kaili, Guizhou

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