We actively leverage MINISO’s influence in overseas communities to donate goods and distribute food to those in need. Through organizing fun activities for children, we bring care and convey our love globally.

 

On January 22, 2025, a team of Malaysia market visited the Pertubuhan Kebajikan Cahaya Kasih Kuala Lumpur dan Selangor, bringing heartfelt Spring Festival blessings and warm companionship to children from disadvantaged families. The visit was characterized by a lion dance performance, group lunch, interaction, a group photo with PENPEN, and the distribution of gifts to the children, including lunchboxes, water bottles, and plush toys.
 

Compassionate Outreach Initiative of MINISO
 

In 2024, MINISO Ecuador partnered with the local Cecilia Rivadeneira Foundation to hold a significant Children’s Day event, inviting 100 children who were undergoing cancer treatment and their families to celebrate the festival together. The event featured renowned host Carla Larrea who served as the new image spokesperson for MINISO Ecuador as well as the on-site host of the event, organizing the children to play games while joyful interacting with their families.
 

Sites at the MINISO Ecuador Children’s Day Event
 

In 2024, MINISO Bolivia organized the “KIDSRUN” event locally. On the event day, our beloved IPs “PENPEN” and “GIGI” energized the participating children with their enthusiastic support. In a vibrant atmosphere, the children gave their all in spirited pursuit, sweating with joy and showcasing their youthful exuberance, which filled the venue with an infectious positivity that resonated with all attendees. Following the competition, MINISO Bolivia rewarded the children with exquisite gifts and medals in acknowledgment of their achievements.