Pace of MINISO physical store expansion accelerates to nearly one per day amidst pandemic
MINISO, a leading lifestyle product retailer, has opened 364 brick-and-mortar stores globally in the last 12 months, an average pace of one per day – bucking pandemic retail trends.
MINISO Further Strengthens Presence in Italy and Europe, Embraces E-commerce Globally
On April 29, leading lifestyle product retailer MINISO opened a new store at Euroma 2, which is in the Castellaccion district of Rome, a busy upscale residential area, built in 2008 and once the largest shopping center in the Italian capital. This is the third store the brand opened in the country just this month, with 5 more to follow, including a flagship store in Rome this year, underlining the importance of Europe in the brand’s rapid growth overseas.
MINISO Awarded With two Red Dot Awards in 2021
MINISO, a fast-growing global value retailer providing design-led lifestyle products, today proudly announces that it has been awarded with two Red Dot Design Awards for two highly-crafted products, demonstrating the brand’s outstanding design capabilities and its commitment to delivering well-made products to value- and quality-conscious consumers worldwide.