Social Responsibility
ESG Governance
MINISO attaches great importance to sustainability and integrate ESG considerations into our daily business operations and management. We are committed to establishing a governance structure with clear responsibilities and continue to improve our ESG management structure and management functions in light of operational development and regulatory requirements.
Governance Structure

Materiality Topics
  • Materiality Topics Identification
    Materiality Topics Identification
    Based on the ESG Reporting Code, we have identified 22 ESG material topics in the three major areas of environment, society and governance, taking into account our own business model, industry development, external ESG rating and relevant policies in various operating locations.
  • ESG Topics Ranking
    ESG Topics Ranking
    Based on the results of the MINISO ESG material topics questionnaire, we ranked ESG topics on the dimensions of “importance to the Company” and “importance to stakeholders”.
  • Materiality Topics Matrix
    Materiality Topics Matrix
    After reviewing and confirming the ranking results of each ESG Materiality topics, we plot the materiality topics matrix.

ESG Materiality Topics
High Materiality
  • 01Product Responsibility
  • 02Employee Rights Protection
  • 03Intellectual Property
  • 04Compliance Governance
  • 05Business Ethics
  • 06Information Security and Customer Privacy Protection
  • 07Chemical Safety
  • 08Supply Chain Management
  • 09Green Packaging
Moderate Materiality
  • 10Marketing and Services
  • 11Response to Climate Change
  • 12Diversity and Inclusion
  • 13Employee Development and Training
  • 14Product Innovation
  • 15Franchisee and Distributor Management
  • 16Energy Management
  • 17Raw Material Procurement
  • 18Occupational Health and Safety
  • 19Water Resources Management
  • 20Waste Management
General Materiality
  • 21Product Carbon Footprint
  • 22Public Welfare and Charity
Respond to the United Nations
We refer to the SDGs in formulating our principles of action on sustainability and disclose our progress on an ongoing basis, with a view to working with our stakeholders, including employees, consumers, and partners, towards a more inclusive and sustainable future. Our current practices prioritize the response to the following SDGs:
Respond to the United Nations
  • Caring for Public Welfare to Share Happiness
    Charity Activities
  • Compliance Governance to Build a Solid Foundation
    Intellectual Property
    Compliance Governance
    Business Ethics
  • Gathering Synergy to Promote a Better Life Together
    Protection of Employee Rights and Interests
    Supply Chain Management
    Diversity and Inclusion
    Occupational Health and Safety
    Employee Development and Training
    Franchisee and Distributor Management
  • Green Development to Escort a Better Environment Quality First to Create Good Things for Life
    Product Innovation
    Product Responsibility
    Product Carbon Footprint
    Waste Management
    Green Products
    Marketing & Services
    Water Resources Management
    Response to Climate Change
    Chemical Safety
    Information Security and Customer Privacy Protection
    Energy Management
    Raw Material Procurement
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