MINISO will donate RMB10 million for various pet protection public welfare projects, including legal education, scientific rescue of stray animals, youth education and advocacy, and targeted training of search and rescue dogs. This donation represents the highest amount contributed by a single enterprise in the field of companion animal protection in China.
Since its inception, the Pet Protection Foundation has launched three key projects:“Ecological Scientific Governance in Parks – The Secret Plan for Our Furry Friends”, “National Long-term Adoption Mechanism – Graduation Ceremony for Little Strays”, and “Transforming Animal Social Value – from Stray Dogs to Rescue Dogs”. These projects focus on ecological governance, human-pet harmony, and efficient management, collectively contributing to the building of an ecologically balanced and animal-friendly ESG societal framework.
Additionally, we have has been gradually establishing a “Dedicated Zone of Blue for Public Welfare” in select stores and through our app for a year-long initiative. For every product purchased from this zone, we donate RMB1 to the TA Foundation to support the scientific rescue of stray animals. So far, we have donated RMB506,992 in aggregate, mobilizing tens of thousands of customers to become “Benevolence Spreaders”.
Franchise Inquiries
