Society
Society
We strive to make life more enjoyable through our quality products and services. We continue to offer consumers products that are “Appealing, Playful, and Useful”, collaborate with partners to build a responsible supply chain, and actively engage in public welfare and charity to convey love and positive energy.
Family-Friendly Workplace
To enable employees to better balance work and family, we have formulated the Marriage and Childbirth Incentive Plan , specially setting up a first-phase incentive budget of RMB10 million to provide rewards for employees who marry or give birth during employment, helping to create a harmonious and inclusive family-friendly workplace atmosphere. Meanwhile, we have continued to hold group wedding ceremonies for newlywed employees, actively exploring new ways to support marriage and childbirth in the workplace, jointly witnessing happy moments in life. As of the end of  2025, the Marriage and Childbirth Incentive Plan fund had cumulatively distributed approximately RMB 3.41 million, benefiting over 200 employee families, effectively ensuring employees can more securely balance work and family.





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