MINISO partnered with Xinhua News App to launch the "Chinese Culture Globalized Innovation Program"

In February 2023, we launched the "Chinese Culture Globalized Innovation Program" with Xinhua News App. In the future, we will integrate traditional Chinese culture with trendy consumption in more diversified forms, and promote the fashionable and international expression of Chinese culture through product innovation.

MINISO and Xinhua News App Launched "Chinese Culture Globalized Innovation Program"

MINISO and the Forbidden City's Court Culture Collaborative Product – Gongjiang Yellow Porcelain

MINISO and the Forbidden City's Court Culture Collaborative Product – Glazed Porcelain

MINISO and Forbidden City Culture Developed Co-branded Products——Palace’s Treasures

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