In March 2024, MINISO officially launched the Marriage and Maternity Incentive Scheme aimed at encouraging employees to get married and have children during their tenure. The initial phase of this scheme will allocate RMB10 million as the incentive budget, which is available to all employees who register for marriage and have children while employed. This initiative seeks to promote a family-friendly and harmoniously inclusive workplace atmosphere, supporting employees in balancing their careers with family care responsibilities.