In order to protect the habitat of pandas and safeguard their healthy growth, in October 2022, MINISO and the China Green Foundation initiated a charity program called "Planting Bamboo for Pandas". The "PlantForPanda" campaign was also launched overseas simultaneously, calling on consumers around the world to pay attention to and protect pandas. After the program was launched, it attracted many netizens to post panda-related activities content, which attracted attention from more consumers to the protection of the environment for pandas to grow in China. This program attracted over 2.6 million views in total.
In this program, MINISO has planted 50,183 bamboos in Qinlin, Xiaxi Province, where pandas inhabit. It not only alleviated the problem of segmental habitats of pandas, but also promoted the ecological construction and the protection of species in Qinlin area.
Public Welfare for Protecting Pandas