MINISO, the renowned global lifestyle brand, opened its newest IP Collection Store at Eaton Centre, Toronto, on October 19, featuring the beloved Sanrio characters. Building on the success of the West Vancouver flagship store, this new IP Collection Store further underscores MINISO’s commitment to providing well-designed, diverse IP products and delightful shopping experiences across Canada.
 

MINISO’s new IP Collection Store at Eaton Centre, Toronto
 
As the latest of MINISO's beloved IP Collection stores, the new Toronto store welcomes customers with enchanting Sanrio character-themed elements, including soft pink decorations and a charming storefront adorned with Sanrio character displays, blended into the overall design. The new store spans around 300 square meters in the Eaton Centre, which is one of the city's busiest retail hubs, ensuring exposure to a wide and diverse audience. Inside the store, customers can explore well-organized zones for perfumes, personal care, cosmetics, and electronics, along with themed sections celebrating popular IPs such as Sanrio, Harry Potter, Loopy, and Barbie, bringing the joy of multiple IP worlds together in one store. 

The new IP Collection store features MINISO’s beloved products including IP collaborations with Sanrio characters, Harry Potter, Loopy, and Barbie
 
Notably, MINISO’s Harry Potter collection is making its Canada debut in the Eaton Centre store, adding a touch of magic to the shopping experience and bringing the wizarding world of the Harry Potter films to life for MINISO fans. The collection was enthusiastically received at its launch in Hong Kong and has since brought fan-favorite characters and enchanting designs to Harry Potter and MINISO fans around the world. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable plushies, to everyday items like stationery, bags and accessories, helping them to relive childhood nostalgia and make special new memories.

Harry Potter Product Shelf at MINISO’s new IP Collection store in Toronto
 
To celebrate the store’s opening, MINISO organized a series of events, including music from a live DJ, a ribbon-cutting ceremony, and promotions like special giveaways and exclusive discounts to help attendees immerse themselves in the joyful moment. Additionally, consumers spontaneously came dressed in costumes of their favorite IP characters, adding to the party atmosphere and bringing the experience to life at Eaton Centre.
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This new store marks a significant milestone in MINISO's expansion across Canada, building on the momentum of the successful Vancouver launch. With more locations planned in key malls and exciting new IP collaborations on the horizon, MINISO is set to continue bringing innovative and engaging shopping experiences to communities across Canada and beyond.
 
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About MINISO
MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.