MINISO’s Disney and Pixar’s Toy Story 5-inspired collection includes more than 100 products across a wide range of categories, including blind boxes, vinyl plush toys, collectible figures, plush toys, accessories, and lifestyle merchandise. Inspired by iconic Disney and Pixar’s Toy Story characters, each item incorporates recognizable character elements and extends them into everyday life.
MINISO’s Disney and Pixar’s Toy Story 5 Collection
As a key highlight of the collaboration, the YOYO and Disney and Pixar’s Toy Story 5 lineup marks the first collaboration between a MINISO original IP and a licensed franchise and features over 30 styles, including themed blind boxes and vinyl plush charms. Combining YOYO’s proprietary visual identity with beloved Disney and Pixar’s Toy Story character cues, the collaboration complements the broader licensed assortment and further enriches the IP-driven merchandise experience at MINISO stores.
YOYO and Disney and Pixar’s Toy Story 5 Growing Up Collection Figure Surprise Box
Timed to launch alongside the upcoming theatrical release of Disney and Pixar’s Toy Story 5, the collection draws inspiration from major moments in the movie, further connecting with fans across both retail and cultural touchpoints. The launch of the collection has also been reinforced by a series of offline activations across key markets:
In Australia, MINISO is presenting the world’s first YOYO and Disney and Pixar’s Toy Story 5 themed experience zone at the Melbourne Central atrium from June 19 to 25 to celebrate the opening of the country’s first MINISO FRIENDS store. Centered around YOYO, it features a series of large sculptures inspired by Woody, Buzz Lightyear, and Jessie from the collaborative collection, creating a highly photogenic and immersive public display that introduces MINISO’s proprietary IP in a Disney and Pixar’s Toy Story 5-themed setting.
YOYO and Disney and Pixar’s Toy Story 5 Experience Zone in Melbourne, Australia
In Southeast Asia, MINISO is rolling out a series of YOYO and Disney and Pixar’s Toy Story 5 themed activations across key markets, including Indonesia and Vietnam. In Indonesia, MINISO has brought an in-store themed zone and YOYO and Disney and Pixar’s Toy Story 5 installations to Jakarta’s Central Park shopping mall. The installations cover both outdoor and indoor atrium spaces, as well as a giant sky screen show showcasing YOYO characters above Central Park, creating a playful large-scale visual experience. In Vietnam, dedicated pop-up stores are further extending the collection experience, creating additional opportunities for fan engagement through interactive retail touchpoints.
Giant Sky Screen Show in Jakarta, Indonesia
In China, MINISO launched pop-up activations across three major cities for one month starting from May 29, creating additional immersive touchpoints that align with the product rollout and further extend the in-store experience around the collection.
In the US, the collaboration has taken on another form with arrival of YOYO’s first US exhibition in New York City. Featuring the debut of several life-sized installations from the YOYO and Disney and Pixar’s Toy Story 5 lineup, the expansive exhibition brings the collaboration to life at a scale never seen before.
In the US, the collaboration has taken on another form with arrival of YOYO’s first US exhibition in New York City. Featuring the debut of several life-sized installations from the YOYO and Disney and Pixar’s Toy Story 5 lineup, the expansive exhibition brings the collaboration to life at a scale never seen before.
YOYO’s First Exhibition in New York, USA
The launch of MINISO’s new Disney and Pixar’s Toy Story 5-inspired collection alongside the YOYO collaboration series continues MINISO’s strategic focus on both licensed IP collaborations and proprietary IP development. By bringing globally recognized characters together with original in-house creations across products, store displays, and offline experiences, MINISO continues to expand the ways in which IP can be expressed in retail while building a more layered global IP portfolio that brings its “Life is for Fun” philosophy to life worldwide.
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About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
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