The collection features more than 100 products, including new items spanning blind boxes, vinyl plush toys, collectible figures, plush toys, accessories, and lifestyle merchandise. Inspired by fan-favorite Disney and Pixar’s Toy Story characters, each item incorporates recognizable character elements and extends them into everyday life.
As a key highlight of the collection, the YOYO and Disney and Pixar’s Toy Story 5 lineup features over 20 items, including themed blind boxes and vinyl plush hanging cards. Combining YOYO’s proprietary visual identity with beloved Disney and Pixar’s Toy Story character designs and motifs, the collection offers fans a fresh take on beloved characters and YOYO’s signature style. It also further expands the reach and cultural resonance of MINISO’s proprietary IPs.
Timed with the theatrical release of Disney and Pixar’s Toy Story 5, the collection extends the story beyond the screen, translating iconic characters and elements into a wide range of products and retail experiences.
The launch of the collection was reinforced by a series of offline activations at Jakarta’s Central Park shopping mall which began on June 19. Central Park MINISO LAND—the world’s largest MINISO LAND store—featured a dedicated Disney and Pixar’s Toy Story-themed zone to mark the debut of the collection in Indonesia and the first YOYO and Disney and Pixar’s Toy Story 5 collaboration. MINISO also introduced YOYO and Disney and Pixar’s Toy Story 5-themed displays across Central Park, including character standees at both the outdoor and indoor atriums. Within the dedicated Disney and Pixar’s Toy Story-themed zone at MINISO LAND, visitors also discovered three YOYO sculptures inspired by Woody, Buzz, and Jessie, creating a highly photogenic experience and an introduction to MINISO’s proprietary IP.
As a signature moment of the campaign, MINISO also staged a 5m × 10m giant sky screen show above Central Park on June 20, featuring the global debut of the YOYO and Disney and Pixar’s Toy Story 5 campaign creative during two dedicated five-minute screenings between 8:00 pm and 9:00 pm. Visible across the surrounding area, the activation transformed the Jakarta landmark into a striking celebration of YOYO and Disney and Pixar’s Toy Story 5.
To further celebrate the collaboration, customers who meet a minimum spend at participating stores, including purchases from the YOYO and Disney and Pixar’s Toy Story 5-themed collection, will receive tickets to see Disney and Pixar’s Toy Story 5 in cinemas. Additional benefits will also be available for customers visiting the store with cinema stubs for Disney and Pixar’s Toy Story 5 screenings. Terms and conditions apply.
Beyond Indonesia, the campaign has also been extended to Vietnam through dedicated MINISO’s Disney and Pixar’s Toy Story 5 collection-themed pop-ups at AEON Mall Ha Dong in Hanoi from June 19 to July 5 and AEON Mall Binh Tan in Ho Chi Minh City from June 19 to July 14, bringing the collection to consumers through themed retail experiences.
As of June 2026, MINISO operates over 380 stores in Indonesia, covering key urban centers including Jakarta, Surabaya, and Bandung and more. Indonesia remains one of MINISO’s key markets in Southeast Asia, supported by a large base of young consumers with a strong interest in IP-driven products and character-based merchandise. As the rollout continues in Indonesia and around the world, MINISO continues to bring the spirit of friendship and courage from Toy Story 5 into everyday experiences for all.
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About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
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