Brand Story
January 23, 2024
MINISO, the renowned global lifestyle brand, is delighted to announce the grand opening of its new flagship store in Tsim Sha Tsui, Hong Kong.
March 30, 2024
Global lifestyle retailer MINISO opened its first Malaysian IP collection store at the Berjaya Times Square mall, Kuala Lumpur, on March 30.
May 4, 2024
MINISO, the renowned global lifestyle brand, celebrated the grand opening of its first IP collection store with a colorful creative storefront in Vietnam, showcasing MINISO’s commitment to bringing joy and creativity to shopping experiences worldwide.
June 22, 2024
MINISO, the global lifestyle brand known for its fun, affordable, design-led products, celebrated the grand opening of its brand-new flagship store in Paris on Saturday, June 22nd.
June 30, 2024
MINISO, the renowned global lifestyle brand, has won two prestigious awards at the Retail Asia Award 2024. The awards won by MINISO this year are Store Design of the Year (Small) - China and Store Design of the Year (Small) - Indonesia.
July 4, 2024
Global lifestyle brand MINISO celebrated the reopening of its fully upgraded store at Jewel Changi Airport as the brand's first Zanmang Loopy IP-themed store globally (outside mainland China).
August 9, 2024
MINISO, the renowned global lifestyle brand, introduced the second edition of its Eagle Leader Plan in Malaysia, which is designed to strengthen MINISO's global talent supply chain and is part of a broader global talent program that the company first launched in 2022.
August 10, 2024
MINISO, the renowned global lifestyle brand, announced a new milestone by receiving the title of "Most Intellectual Property Rights Merchandise" in the Malaysia Book of Records, featuring an impressive 4,616 new products of 86 IPs.
August 21, 2024
MINISO launched its Lucky 7 perfume series, co-created with seven masters, at its 150 Broadway store in New York, symbolizing luck and prosperity, with plans for expansion across the US and into other global markets.
August 24, 2024
MINISO celebrated the grand opening of its 200th U.S. store in Santa Monica, underscoring its rapid expansion and strategic collaborations with iconic global IPs. The store has won the MUSE Design Awards 2024 with its design.
August 31, 2024
MINISO opened its largest global flagship store, which won gold medal of MUSE Design Awards 2024, at Central Park Mall in Jakarta, Indonesia, setting a new benchmark for its expansion with a unique retail experience and record-breaking sales.
September 5, 2024
MINISO, the renowned global lifestyle brand, announced the grand opening of a Sanrio characters-themed store in Ho Chi Minh City, Vietnam, making it the first of its kind in the country and the second in Southeast Asia.
September 7, 2024
MINISO announced the grand opening of its first Sanrio-themed store in Australia on George Street, Sydney.
October 13, 2024
MINISO's brand-new Harry Potter-inspired collection was on sale at a pre-launch pop-up in Langham Place, Mongkok, Hong Kong. The hotly anticipated exclusive collection, with first release of over 500 different co-branded products, was set to hit the shelves globally in October.
October 19, 2024
MINISO opened its new IP Collection Store at Eaton Centre, Toronto, featuring the beloved Sanrio characters and the debut of its Harry Potter collection in Canada.
October 29, 2024
MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. To achieve the ambition of becoming the World’s leading IP design retail group, MINISO has made significant strides in product innovation, store expansion, and brand building, cementing its leading position in the global retail market.
March 15, 2023
MINISO 2023 Global Strategic Partners Summit was successfully concluded. In the summit, MINISO newly expanded into 3 overseas markets, and reached contractual cooperation with agents in 4 countries, namely Panama, Angola, Latvia and Trinidad and Tobago.
May 20, 2023
Lifestyle retailer MINISO (NYSE: MNSO; HKEX: 9896) officially opened its new global flagship store in New York’s iconic Times Square on Friday, May 19.
June 20, 2023
Continuing the tacit understanding between MINISO and Disney from their previous cooperation, MINISO has exclusively launched the Happy Baking series of products co-branded with Pixar's animation IP, once again surprising Pixar's fans.
July 1, 2023
At the MINISO 2023 Global Partner Strategy Summit held in New York, MINISO officially announced its first collaboration with Peanuts, and previewed the global launch of its Snoopy IP co-branded series this year.
September 2023
MINISO officially opened its new store in Shaftesbury Avenue, London, UK, which is its first blind box store in the UK and the world.
October 2023
On October 21st, 2023, global lifestyle brand MINISO launched its first IP-themed flagship store featuring Sanrio characters at Margo City shopping mall in Indonesia, the brand’s first of its kind anywhere in the world.
October 2023
On October 21, global lifestyle brand MINISO officially unveiled Indonesian superstar Prilly Latuconsina as its first Perfume Ambassador in the country.
November 10, 2023
The official opening of the UK flagship store of MINISO on Oxford Street in London, the world's top shopping district, marks another milestone in the brand's “become the world's No.1 IP design retail group” process.
December 2023
With the grand opening of its 100th store in the U.S., MINISO is marking another milestone in the internationalization of the lifestyle retail brand.
February 27, 2022
MINISO sets foot in New York’s most expensive borough with a flagship store.The store was set for a week-long soft opening from 18 to 25 February before a grand opening on 26 February.
July 1, 2022
On 1 July, lifestyle retailer MINISO celebrated the grand opening of its flagship store in Westfield London, bringing more affordable and fun products to shoppers in the UK.
August 7, 2022
On August 7th, lifestyle retailer MINISO announced the launch of new ranges of Zootopia and Monster University blind boxes at the special launch event. The event was held at one of the largest shopping malls in Thailand, the world-famous Bangkok ICONSIAM, along the bank of the Chao Phraya River.
August 30, 2022
August saw MINISO holding the India Investment Project Exchange conference that highlighted the Letters of Intent signing for 60 new stores, followed by a mega anniversary party thrown with around two hundred local MINISO stores that invited the local customer to enjoy exciting deals, free giveaways, and fun-filled activities.
October 1, 2022
On October 1st, Chinese retailer MINISO (NYSE: MNSO, HKEX: 9896) unveiled a new “$2 Plus” concept at the re-opening of its Vaughan Mills store in the Greater Toronto Area.
October 1, 2022
On October 1st, 2022, Chinese lifestyle retailer MINISO (NYSE: MNSO, HKEX: 9896) launched its 2000th store outside of China, bringing its signature fun, affordable, designed-led lifestyle products to Lyon, France.
October 18, 2022
On Oct 18, global lifestyle retailer MINISO (NYSE: MNSO; HKEX: 9896) launched its Lotso from the Toy Story collection at selected outlets in Vietnam.
November 8, 2022
MINISO (NYSE: MNSO; HKEX: 9896) has launched an exclusive collection of blind box offerings of Sanrio characters at its US stores. The lifestyle retailer, which now has over stores in over 60 locations in the US including in New York City, Los Angeles and Chicago, launched the collection in October, and it has already created a buzz amongst customers.
November 25, 2022
On November 25th, MINISO opened four new stores in Texas and two in Florida, doubling the global value retailer’s store count in these states.
January 28, 2021
As part of its campaign in the fight against the COVID-19 pandemic, branded variety retailer MINISO (NYSE: MNSO) has donated more than 1 million masks to Get Us PPE and over 10,000 masks to colleges around the U.S.
February 25, 2021
MINISO, a lifestyle product retailer, recently launched its #LoveWithoutDistance Campaign on Instagram, and encouraged fans to share their love stories amid COVID-19 lockdowns, and then deliver a mystery $100 MINISO gift box to their loved ones on Valentine’s Day 2021.
April 6, 2021
In Mexico, MINISO has released a special limited-edition crossover collection with Xico, an ancient character inspired by the ancestral breed of Xoloitzcuintle dogs that represents Mexico around the world.
April 29, 2021
MINISO, announces that it has been awarded with two Red Dot Design Awards for two highly-crafted products, demonstrating the brand’s outstanding design capabilities and its commitment to delivering well-made products to value- and quality-conscious consumers worldwide.
April 29, 2021
On April 29, leading lifestyle product retailer MINISO opened a new store at Euroma 2, which is in the Castellaccion district of Rome, a busy upscale residential area, built in 2008 and once the largest shopping center in the Italian capital.
July 8, 2021
China Illustration Biennial (CIB8), co-hosted by MINISO, a global value retailer providing design-led lifestyle products, is back for its 8th season this summer, inviting global artists and illustrators to participate.
July 23, 2021
Buoyed by a recovery in consumer confidence, NYSE-listed lifestyle retailer MINISO today announced a 72.93% year-on-year increase in sales revenue in the United States during the first half of 2021.
July 27, 2021
On July 23, MINISO, the world’s top branded variety retailer, has put its first unmanned self-service blind box vending machine into operation at Suntec City Mall in Singapore, a location selected due to its popularity with Gen Z shoppers and close proximity to Singapore Flyer and the National Library.
July 29, 2021
Lifestyle product retailer MINISO, has committed to donating RMB 5 million of emergency supplies to aid the disaster relief operations in central China's Henan province, after a severe flood caused by extremely heavy rainfall in the region.
August 9, 2021
Lifestyle product retailer MINISO is back with yet another addition to its collection of co-branded collectibles: the Minions. Spanning over 100 items including lifestyle goods.
August 12, 2021
On August 12, 2021, at the gracious invitation of the UAE Consulate General in Guangzhou, Mr. Vincent Huang, the Vice President and General Manager of MINISO Overseas Business Division I, paid a visit to the Consul General H.E. Rahma Abdulrahman Rahma Alshamsi and had a friendly exchange.
September 17, 2021
Chinese retailer Miniso Group (MNSO.N) will open a 'flagship' New York store and nearly double its U.S. outlets this year, betting post-pandemic shoppers on a budget will snap up cheap but fun goods for homes and work like $10 soft toy cats and $4 staplers shaped like avocados.
October 11, 2021
Lifestyle product retailer MINISO (NYSE: MNSO) has opened its new flagship store in United Arab Emirates (UAE) on Sept 24. Located in Dubai Mall, one of the most prestigious shopping malls in UAE, the 387 square meters flagship store set a new sales record for the opening day.
November 9, 2021
MINISO is proud to announce the opening of 13 stores across North America by the end of the year. The 10 new retail outlets in the United States and 3 additional ones in Canada are the first to operate under the ‘$10 N’ Under’ concept where most items are priced below $10.
October 11, 2021
Lifestyle product retailer MINISO (NYSE: MNSO) has opened seven new stores within September in India, taking the total number of stores to more than 150. The newly opened stores are located in Kolkata, Vellore, New Delhi, Pasighat, Gandhidham, and Sikar.
December 18, 2021
On December 18, MINISO’s 5,000th store opened in Boston, Massachusetts, bringing its variety of affordable plush toys and household items to the New England region for the first time. Three other stores opened in California, Pennsylvania, and another Massachusetts city on the same day.
July 2020
MINISO co-branded with Tencent's popular mobile game 'Honor of Kings' to develop hundreds of fashionable products.
July 28, 2020
FLEXO lamp from Miniso contracted Spanish design studio BAMBÚ has won the German Red Dot Design award for 2020 in recent days. Previously, Miniso has four independent design products won this award.
August 18, 2020
MINISO opened its first store in the European country Malta in one of its booming cities, Sliema, on July 29th 2020. The Prime Minister of Malta Dr Robert Abela attended the opening ceremony and expressed his warmest congratulations.
September 11, 2020
MINISO today unveiled that its blind box collection featuring Budding Pop, the fan-favorite emoji icon with a global following, will be available in Singapore and eight other markets later this month.
September 17, 2020
MINISO signed the cooperation agreement with representatives of Italian partners.
October 14, 2020
MINISO signed the cooperation agreement with representatives of Icelandic partners.
October 15, 2020
MINISO officially listed at NYSE.
March 6, 2019
MINISO's Original Design Team MOD Appeared at the Design Shanghai Exhibition.
March 13, 2019
MINISO signed cooperation agreements with companies from four countries, developing in 86 countries and regions.
March 13, 2019
MINISO Cooperates with Marvel Studios, Releasing 2000 Superheroes Peripheral Products.
April 23, 2019
MINISO x Marvel products were displayed for the first time in the 125th China Import and Export Fair.
April 24, 2019
MINISO x PDC Design Forum Was Grandly Held.
May 2019
Three MINISO products won the 2019 Italian A' Design Award.
June 12, 2019
MINISO Global Agents Summit Forum was held in Mexico. MINISO reached cooperation with at the forum and develops in five countries in South America.
July 3, 2019
MINISO cooperated with Forbidden City Culture to hold the new product release conference.
July 12, 2019
MINISO x Marvel IP store was opened in Shenzhen.
September 2019
M&O PARIS 2019 Fall Exhibition was held in Paris, France, and MINISO MOD participated in this artistic feast with more than 40 original design products, which attracted many buyers, designers as well as ordinary consumers to visit and consult.
September 24, 2019
MINISO Appeared at India Retail Forum and Won India Most Admired Speciality Retailer of the Year.
October 16, 2019
MINISO Attended 2019 China Licensing Expo with Licensing Products Collaborating with Hot IP.
February 2018
Four MINISO Products Won the 2018 iF Design Award.
April 17, 2018
MINISO Held Investment Conference in Brazil.
August 17, 2018
MINISO Reached Cooperation Agreements with Ecological Suppliers, Advocating “Elaborate Manufacture”.
October 23, 2018
2018 Autumn Canton Fair Held Successfully, MINISO Appeared with New Image.
November 21, 2018
The 2019 MINISO Global New Products Ordering Fair was successfully held in the Intercontinental Guangzhou Exhibition Center.
February 10, 2017
MINISO attended the Ambiente 2017 in Frankfurt, Germany with new products.
February 24, 2017
MINISO opened seven stores in five countries, including Indonesia, Nepal, Dubai, Singapore and the Philippines.
February 28, 2017
MINISO successfully stationed in Turkey, and realized three stores opened at the same time for the first time. The opening attracted many consumers to stop to watch and entered the store to experience consumption.
March 28, 2017
MINISO held “Change the World - 2017 Thailand Seminar for MINISO Sole Agents” in Bangkok, Thailand.
October 28, 2017
MINISO held a promotion conference in GEM Center in Ho Chi Minh City, Vietnam.
January 21, 2016
MINISO won the “2015 Charity Collective Award” in the 5th China Charity Festival.
April 13, 2016
MINISO participated in the Hong Kong Electronics Fair in Hong Kong Convention and Exhibition Center.
June 22, 2016
MINISO launched a release conference in Hotel W in Guangzhou for the global release of “Porcelain Skin Cosmetics”. Teacher Perry, a soul figure of the stylist community, appeared in person to give some makeup tips.
August 7, 2016
MINISO’s Laos flagship store opened for business. Wang Kang (transliteration), Laos’ finance minister, shopped in MINISO with his wife. Five major national banks in Laos set up ATMs right near the MINISO store for customers' needs.
August 19, 2016
MINISO’s first Mongolia flagship store opened. Miss Universe Munkhdalai Uyanga came and gave her sincere support.
August 30, 2016
MINISO's first Thailand store opened. Thailand's best actress Rodmay was present to give her support.
November 16, 2016
MINISO was present at the 20th Cosmoprof Asia Pacific.
December 17, 2016
MINISO's flagship store in East point- tvalchrelidze street No.2, the center of Georgia's business district, was grandly opened. After Mongolia and Russia, MINISO continues to expand its territory to the west, entering Georgia and opening the way to Asia and Europe.
December 24, 2016
Mechatronics has successfully entered Kazakhstan with the opening of two new stores at the same time, located in APORT MALL and MAXIMA MALL, the core business district of Almaty.
April 2015
The 2015 Guangdong Chain Store Industry Conference organized by Guangdong Chain Store Association kicked off in Guangzhou Oriental Hotel. The conference also re-launched the Guangdong Chain Store Industry Conference Honor List, and MINISO won the “2014 Warm-hearted Public Welfare Unit “Award.
April 23, 2015
In the second phase of the 117th China Import and Export Fair (Canton Fair), MINISO was invited to debut at the fair with its team of designers, and for the first time attempted to join hands with PDC, Minmetals Chamber of Commerce and Light Chamber of Commerce to create a “DESIGN NIGHT” networking event.
April 2014
MINISO officially launched the "Caring for Left-Behind Children" series of public welfare activities. The aim is to carry out activities to care for left-behind children through various forms, to create a warm and caring atmosphere for their growth.
August 2014
MINISO joined hands with the China Women's Development Foundation (CWDF) to donate relief materials such as beverages and cookies valued at 100,000 RMB to the earthquake-stricken area of Ludian, Yunnan, in order to donate money and love to the people in the disaster area.
November 2013
Miniso's first shopping center store has had a grand opening at the China Plaza in Guangzhou.
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