Brand Profile
MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO is the promoter of global "intelligent consumer products".
Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains. It sets the trend of personalized intelligent consumption in the frontier market of household consumption. MINISO was run by MINISO Industries Co., Ltd.
Co-Founders
Miyake Junya
Miyake Junya is the initiator of global superior product consumption. He was a contracted designer of a number of international fashion & casual brands, who serves as the co-founder and chief designer of MINISO, a Japan-based designer brand.
Ye Guofu
As the co-founder and CEO of MINISO, Ye Guofu accumulated immense mastery in trendy fashion during the period of Chinese economic transformation and seized the opportunity to improve the social quality consumption patterns, bringing a brand new business model in China, which almost monopolizes China’s offline flow of customers.
Development
  1. 2018
  2. 2017
  3. 2016
  4. 2015
  5. 2014
  6. 2013
2018
Year
January 10
MINISO reached comprehensive strategic cooperation agreement with Poland.
January 15
MINISO reached strategic cooperation with SAP and IBM.
January 30
MINISO reached comprehensive strategic cooperation agreement with Greece.
January 30
MINISO reached comprehensive strategic cooperation agreement with Colombia.
2018
Four MINISO Products Won the 2018 iF Design Award.
February 9
MINISO Attended the Ambiente Frankfurt Once Again.
2018
Four High-quality and Good-looking Products of MINISO Gained The Red Dot Design Award.
March 28th - March 30th
MINISO Appeared in the “Shop & Store Vietnam 2018” Exhibition.
April 13 - 14
MINISO Held Investment Conference in India.
April 17
MINISO Held Investment Conference in Brazil.
May 31
MINISO reached comprehensive strategic cooperation agreement with Bulgaria.
August
MINISO has opened over 1,000 stores overseas in more than 70 countries and regions.
August 17

MINISO Reached Cooperation Agreements with Ecological Suppliers, Advocating “Elaborate Manufacture”.

September
The first Romania MINISO store set up in Veranada Mall in September 2018, and it opened the second store in Iris Mall in the same month.
October 23
2018 Autumn Canton Fair Held Successfully, MINISO Appeared with New Image.
November
MINISO Collaborates with PANTONE to Create Hot-sale Products.
November 21
The 2019 MINISO Global New Products Ordering Fair was successfully held in the Intercontinental Guangzhou Exhibition Center.
November 26
MINISO reached comprehensive strategic cooperation agreement with Macedonia.
January 1
MINISO Taipei flagship store was opened in Taipei Ximending; the famous actor Chen Yiru was present for cutting ceremony.
February 10 - 14
MINISO attended the Ambiente 2017 in Frankfurt, Germany with new products.
February 24
MINISO opened three stores in Indonesia, reaching 550 million Indonesian rupiah sales volume.
February 24
MINISO opened seven stores in five countries, including Indonesia, Nepal, Dubai, Singapore and the Philippines.
February 28
MINISO reached comprehensive strategic cooperation agreement with Turkey.
March 13
MINISO reached comprehensive strategic cooperation agreement with Ukraine.
March 17
MINISO reached comprehensive strategic cooperation agreement with Madagascar.
March 28
MINISO held “Change the World - 2017 Thailand Seminar for MINISO Sole Agents” in Bangkok, Thailand.
March 30
MINISO held the “CO - WIN Ways of Win-Win Commercial Real Estate Enterprises and Future New Retail Business - 2017 MINISO Communication Meeting for Global Partners” in Jakarta, Indonesia.
April 7
MINISO reached comprehensive strategic cooperation agreement with Mauritius.
May 16
MINISO reached strategic cooperation agreements with Kenya, Sri Lanka and Panama.
May 20
MINISO held the "Change the Wolrd" -- MINISO Exchange Meeting for Branding in Indonesia. On the same day, the MINISO Indonesia flagship store was opened.
June 1
MINISO joined the “YiTong Book House” charity project, having fun with students on the Chinese Children’s Day.
June 30
MINISO has reached strategic cooperation agreement with Serbia, “the crossroad of Europe”, taking a step forward to its global expansion.
June 30 – July 1
MINISO “Belt and Road" Global Summit Forum was successfully held in Guangzhou.
July 26
The MINISO 2017 Jeremy Lin Charity Game was held with complete success.
July 27
MINISO reached comprehensive strategic cooperation agreement with Ireland.
August 1
MINISO reached comprehensive strategic cooperation agreement with New Zealand.
August 7
MINISO collaborated with Intercos, the most powerful cosmetic company to hold a Makeup Tasting Meeting in Guangzhou to launch the MINI PONI makeup series.
August 11
MINISO reached comprehensive strategic cooperation agreement with Uzbekistan
August 30
MINISO successfully held the “Change the World” Promotion Conference in Sao Paulo, Brazil.
September 7
MINISO “Change the World” Promotion Conference was successfully held in the Galleria Conference Center in Johannesburg, South Africa.
October 19
MINISO successfully reached strategic cooperation agreement with a renowned retail company of Armenia, taking a step forward to its global expansion.
October 28
MINISO held a promotion conference in GEM Center in Ho Chi Minh City, Vietnam.
November 21
MINISO reached comprehensive strategic cooperation with Kyrghyzstan.
November 29
MINISO held brand promotion conference in Mexico.
December 10
MINISO held the 'Change the World' brand promotion conference in India.


January 21
MINISO won the “2015 Charity Collective Award” in the 5th China Charity Festival.
February 29
MINISO established a comprehensive strategic partnership with Nepal.
March 16
In association with Givaudan, MINISO organized the global release conference for the “Blooming Bouquet Series Perfume”.
March 16
MINISO was invited to participate in CHIC Spring.
March 23
MINISO organized a global strategic summit named “Hello World” at Hyatt Hotel, Sha Tin, Hong Kong, and signed agreements with delegates of Thailand, Taiwan and Myanmar, reaching strategic cooperative agreements.
March 25
MINISO established a comprehensive strategic partnership with Australia.
April 1
MINISO’s corporate WeChat account was listed as one of the Top 500 WeChat public accounts in China.
April 8
MINISO was awarded “the Most Competitive Chain Business in China’s Retailing Sector in 2016”.
April 13
MINISO participated in the Hong Kong Electronics Fair in Hong Kong Convention and Exhibition Center.
April 15
MNIISO participated in the 119th China Import and Export Fair (Canton Fair).
May 4
MINISO established a comprehensive strategic partnership with Mexico.
May 6
Two MINISO flagship stores were opened in Malaysia on the same time.
May 10
MINISO’s global co-founder attended the China (Guangdong) and Canada (British Columbia) Economy and Trade Exchange Fair and signed a strategic cooperative agreement which was worth RMB 1 billion.
May 11
MINISO established a comprehensive strategic partnership with Turkey.
May
Miyake Junya, MINISO’s chief designer, led a Nordic design team to start a global store tour.  
June 12
MINISO established a comprehensive strategic partnership with Mongolia.
June 17
The Philippines’ first MINISO flagship store was opened at Robinson Square in Manila.
June 22
MINISO launched a release conference in Hotel W in Guangzhou for the global release of “Porcelain Skin Cosmetics”. Teacher Perry, a soul figure of the stylist community, appeared in person to give some makeup tips.
June 23
MINISO established a comprehensive partnership with Russia.
July 9
MINISO was awarded the “Outstanding Chinese Franchise Brand in 2015”.
July 24
MNIISO held the “Hello World Saiman Fund Global Investment Fair” in Malaysia. At the fair, MINISO established comprehensive strategic partnerships with Iran, United Arab Emirates, and Morocco.
August 3
MINISO established a comprehensive strategic partnership with the United States of America.
August 7
MINISO’s Laos flagship store opened for business. Wang Kang (transliteration), Laos’ finance minister, shopped in MINISO with his wife. Five major national banks in Laos set up ATMs right near the MINISO store for customers' needs.
August 19
MINISO’s first Mongolia flagship store opened. Miss Universe Munkhdalai Uyanga came and gave her sincere support.
August 22
The releasing ceremony of MINISO's new product "D-83B Bluetooth Speaker with Stereo Sound and Duplex Sound Track”and the opening ceremony of MINISO’s first Korea flagship store were held in the Sheraton Hotel (Seoul). Korean star Weon Ki-Jun hosted the event, and super popular idol band SISTAR known as "Beyonce of Korea", capability style star Park Sung-woong along with Korean representatives showed up to witness the very moment.
August 30
MINISO's first Thailand store opened. Thailand's best actress Rodmay was present to give her support.
October 1
MINISO opened the first flagship store in the Buddist Shrine Nepal.
October 28
MINISO settled in Australia, opening in Bondi Junction and Westfield Hurstville at the same time.
November 3
MINISO was awarded the “2016 CCFA Retail Innovation Award” by China Chain Store & Franchise Association.
November 16
MINISO was present at the 20th Cosmoprof Asia Pacific.
December 11
MINISO held a three-day investment conference named “Hello! World MINISO -- Saiman Fund International Conference on Global Investment” in Singapore, which is highly acclaimed by its global partners.
December 15
MINISO was awarded the “2016 Innovation on Chinese Enterprise Marketing”.
December 16
Two MINISO flagship stores were opened in Mexico. MINISO begins its expansion across Latin America.


February 1
MINISO “Business Contention Forum” summit was held in Chengdu.
February 11
MINISO was awarded “The Best Chinese Employer in 2014”.
March 7
MINISO upgraded itself to “A Japanese Fast Fashion Designer Brand”.
March 18
MINISO was invited to attend the 23rd China International Fashion Fair (CHIC).
April 1
MINISO was awarded the “Charitable Organization of 2014”.
April 10
MINISO was awarded the “Outstanding Chinese Enterprise of Chain Business”.
April 15
MINISO participated in the 117th China Import and Export Fair (Canton Fair).
May 21
MINISO opened its first Hong Kong flagship store, and Hong Kong star Fiona Sit appeared in person.
July 8
MINISO established a comprehensive strategic partnership with the Philippines.
September 1
MINISO won the Most Popular Award of “2015 CCFA Golden Lily Chain Store Brand” in the professional retailing sector.
September
Ye Guofu, MINISO's global co-founder, was interviewed by the Wu Xiaobo Afternoon Tea.
October
The number of followers of the MINISO's official public WeChat account exceeded 10 million, and this was a miracle of new media marketing for a retailing brand.
December 15
MINISO established a comprehensive strategic partnership with Malaysia.
December 31
The number of MINISO stores exceeded 1,000.


May 11
In association with China Women’s Development Foundation, MINISO launched a special Mother’s Day event.
July 19
MINISO settled in Beijing, and opened in CapitaLand Mall at Xizhimen.
July 20
MINISO held the “G4 Direct Love: Hand in Hand for the Dream to Take Off” event.
August 13
MINISO donated relief materials worth RMB 100,000 to Ludian, the quake-stricken area in Yunan Province.
October 17th - 19th
MINISO served as the exclusive title sponsor for “Deng Ziqi G.E.M Guangzhou Concert”.
November 19
MINISO was awarded the “Nice Chinese Merchant”.
December 31
The number of MINISO stores exceeded 300.


July
MINISO was jointly founded by Japanese designer Miyake Jyunya and Chinese entrepreneur Ye Guofu in Tokyo, Japan.
September 1
MINISO settled in China, where it made its overall distribution in the Chinese general merchandise market of fashion and leisure.
November 15
The first MINISO store opened at China Plaza in Guangzhou.


....
Designer Team

The nature of human beings is endowed with magical powers, and we enjoy all that nature has given us. Once we learn from the nature and create from it, we may feel the joy of life!

Miyake Junya
Nationality:Japan
Ola Giertz
Nationality:Sweden
JON ELIASON
Nationality:Sweden
Kristian Lindhardt Norhave
Nationality:Denmark
ANDREAS MURRAY
Nationality:Norway
OSKAR JOHANSEN
Nationality:Norway
TORE VINJE BRUSTAD
Nationality:Norway
EIVIND HALSETH
Nationality:Norway
Miyake Junya
Nationality:Japan
Ola Giertz
Nationality:Sweden
JON ELIASON
Nationality:Sweden
Kristian Lindhardt Norhave
Nationality:Denmark
ANDREAS MURRAY
Nationality:Norway
OSKAR JOHANSEN
Nationality:Norway
TORE VINJE BRUSTAD
Nationality:Norway
EIVIND HALSETH
Nationality:Norway
Brand Culture

With the unprecedented prosperity of world economy, luxury brands from Europe are blindly pursued by customers. However, counterfeit goods spread all over the market. This results in people’s two extreme consumption patterns.

As a reflection and criticism of this situation, MINISO was born!