Indonesian superstar Prilly Latuconsina at MINISO’s perfume pop-up storeOn October 21, global lifestyle brand MINISO officially unveiled Indonesian superstar Prilly Latuconsina as its first Perfume Ambassador in the country. The award-winning actress, singer, and host was introduced at the grand opening of MINISO’s perfume pop-up store in the atrium of Depok City’s MargoCity shopping mall, where the brand showcased three brand-new perfume collections that are now available to Indonesian customers.
The three new collections featured in the pop-up store – the Seaside Series, Ballet Series, and Brilliant Life Series – offer a total of six exquisite fragrances, which are recent highlights of MINISO’s offering in Indonesia. At the heart of the series is a powerful message of loving yourself and enjoying life, with the fragrances bringing little moments of happiness to make every day beautiful.
Prilly Latuconsina with enthusiastic fans at the grand opening of MINISO's perfume pop-up storeWith over 54 million followers on Instagram, Prilly Latuconsina is one of Indonesia’s most influential young stars. Through her shining personality and outstanding talent, she is a role model to young people and an ideal partner for MINISO. In her new role as the brand’s first Perfume Ambassador in Indonesia, Prilly will forge deeper emotional connections with young women and girls across the country, where passion for fabulous fragrances is already strong.
As well as this exciting partnership, the opening of the new perfume pop-up is part of MINISO’s ambition to create a wonderful dream-world of fragrances, in which young Indonesian women feel joyful, confident and full of self-love.
The pop-up store is designed to heighten shoppers' sense of wonder and enchantment, with fluffy pink clouds and a majestic arch providing the perfect backdrop for MINISO’s new perfumes. A fairy photo booth and scent-card interactive installation ensured the event was a hit with fans posting on socials.
Influencers with MINISO’s new perfume collections at the perfume pop-up storeFragrances form a significant part of MINISO’s strategy in Indonesia, with a diverse range of well over 100 unique perfumes. The brand consistently achieves monthly sales of over ten thousand bottles for each perfume collection in the country. The Indonesian market for perfumes is diverse and dynamic, but is united by the common pursuit for the beauty of life. The new collections and announcement of Prilly Latuconsina as the brand’s first-ever Fragrance Ambassador in Indonesia underline MINISO’s belief in the potential of the market, as it aims to provide consumers with fragrances that they truly love.
MINISO continues to upgrade its brand in Southeast Asia, especially in core markets such as Indonesia and Vietnam. An incredible product offering and ever-more unique shopping experiences, such as the Sanrio-themed and Disney Pixar Food Collection-themed stores in Vietnam, highlight MINISO’s continued efforts to become a globally renowned lifestyle super-brand, with yet more exciting developments in the region planned in future.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
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