Spanning 2080 square feet, the new store holds a prime location just minutes away from Orlando International Airport, Disney World, and other popular local attractions. Marking the 100th store milestone in the US during the Christmas season, MINISO created a dazzling “pink blizzard” at the Florida Mall, immersing shoppers in an even more joyous atmosphere. Inside the all-pink store, customers can explore a variety of exclusive all-pink series from MINISO’s popular IP collaborations, including those with Sanrio and Disney. Notably, the brand’s latest Care Bear collection is making its debut appearance in the US at the Florida mall store.
Throughout the store's opening season, the Florida Mall atrium has undergone a magical transformation into a sprawling fantasy Pink Christmas Village. This enchanting setting includes a towering Christmas tree house and a crystal snowball gifting station, with a charming Care Bear mascot, all contributing to a joyful and dreamy atmosphere within the Florida mall. During the opening weekend, it drew in hundreds of customers who gathered in front of the crystal snowball gifting station in the Christmas village, taking turns ringing the bell. All participants received surprise gifts from MINISO. The Pink Christmas Village has rapidly become a favored photo spot in the Florida mall, generating numerous social media shares and interactions.
"By establishing this charming pink Christmas village at the Florida Mall, MINISO is embarking on a fresh initiative to deepen our connection with local consumers during the holiday season," said Tyrone Li, Head of MINISO US on the day of store opening. "Our aim is to bring a warm and joyful companionship to our customers throughout the winter holidays—going beyond offering lifestyle products to becoming an integral part of their holiday lifestyle, all while brining MINISO’s Joy Philosophy to them. We are confident and eagerly look forward to becoming a preferred destination for holiday gift shopping among local residents."
The opening of MINISO’s 100th US store marks a significant milestone in the brand's 10th-anniversary year. Since opening its first store in the US in 2017, the country has consistently been one of MINISO’s top-performing global markets. In the September quarter of 2023, US stores contributed to MINISO’s strong financial performance globally. Overall, the brand achieved global revenue of US$519.6 million in the quarter, a 36.7% year-over-year increase, while overseas revenue (outside of mainland China) for the quarter totaled US$177.5 million, a year-over-year increase of 40.8%.
The remarkable achievement of the 100th store in the US underscores MINISO’s accelerated global expansion, with 126 new stores opening overseas (outside of mainland China) in the September quarter of 2023, the highest number in one quarter since 2020. In total, the brand now has more than 6,115 stores globally. In the US, the brand also furthered its expansion in 2023, growing its presence to include stores in more than 10 states for the first time, now spanning 20 states nationwide. Looking ahead to 2024, MINISO is gearing up to extend its footprint in even more US cities, targeting more prime and strategic locations.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
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