MINISO’s First Disney’s Stitch-themed Pop-Up Store in SingaporeFeaturing a stunning giant Stitch figure on top of the entrance and plush walls adorned in Stitch's signature colors, the store offers a visual delight. Visitors will be welcomed by Stitch’s paw prints throughout VivoCity, guiding them to a warm, dreamy blue pop-up that begins a fluffy adventure. This cosmically cute experience not only celebrates everyone’s favorite alien, but also invites fans to explore and engage with a world filled with joy and affection.
With over 400 Stitch-themed types of products, the pop-up store provides a one-stop shopping experience, featuring high-quality items that combine innovative designs with great value, including plush toys, stationery, and other lifestyle essentials. Exclusive to the pop-up store, the popular Disney Stitch “Eat Something Before Sleep” Series Blind Box Vinyl Plush toys are available starting May 24. These delightful blind boxes promise both surprise and joy, infused with a splash of mischievousness. The cutest alien in pajamas is also designed as keychains that can be attached to bags, making them perfect for outfit photos and as adorable accessories.
Stitch-themed products in MINISO’s First Stitch Pop-up in Singapore
This pop-up event reflects MINISO’s dedication to connecting with consumers through its Super IP strategy, which focuses on enhancing brand influence by collaborating with over 150 renowned IPs globally. The launch of this Stitch-themed series represents another significant milestone in MINISO's commitment to providing engaging and trendy products that resonate with fans.
The grand opening of the Stitch-themed pop-up store brought together fans for a special Fluffy Party. Mediacorp Artiste, Chantalle Ng, also joined in the celebrations. This event highlights MINISO's ongoing commitment to its IP strategy, fulfilling its promise to deliver high-value, fun, and visually appealing products. The Stitch-themed collection has already launched in multiple global markets, with successful pop-up stores in the U.S. and Asia, including concurrent launches in Singapore and Jakarta.
Chantalle Ng at MINISO’s First Stitch Pop-up in SingaporeWith over 800 million products sold through IP collaborations and partnerships with more than 150 IPs, including over 20 leading global brands, MINISO is dedicated to continuously evolving its IP strategy to meet diverse consumer needs. Looking ahead, MINISO plans to enhance its presence in Singapore and the Southeast Asian market, ensuring sustained investment and engagement. Currently, MINISO operates in Singapore with stores in VivoCity, PLQ Mall, Changi Airport, and Lucky Plaza.
MINISO’s inaugural Stitch-themed pop-up store in Singapore not only highlights the excitement surrounding the beloved Stitch with limited-edition fluffy gifts, but also underscores MINISO's dedication to offering consumers unique, high-quality products with its Super IP strategy, which resonates with their passions.
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About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
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