On April 17, 2018, MINISO grandly held an investment conference in Pullman Hotel in Sao Paulo, Brazil. It invited a number of representatives of Brazilian renowned enterprises and discussed economic development plans with them.

More than 100 people and 45 batches of customers attended the conference. MINISO has successfully reached cooperation with 72 stores and is expected to open 100 stores in Brazil by 2018. 

(Illustration: MINISO held the Brazilian investment conference successfully and reached cooperation with 72 stores.)

As the largest national economy in Latin America, Brazil has always been an export-oriented free market economy. In the integration of world economy and transition as well as upgrading of consumption, the retail industry in Brazil enjoys new opportunities, which was regarded as a treasured place of global retail industry and one of the top ten most promising emerging markets in the world.

Since MINISO was established in 2013, it has been actively developing in the international market. So far, MINISO has reached strategic cooperation agreements with franchisees from more than 60 countries and opened more than 3,000 stores all over the world.

MINISO firmly believes that it can quickly obtain the recognition from Brazilian local consumers by its young and vigorous features, and its positive image and brand new retail model may drive local businesses.

Under economic globalization, enterprises may not be able to develop well if they do not think globally. Exploring opportunities elsewhere can make enterprises stronger.