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Nature possesses great magic power. While we human beings enjoy what nature gives us, we learn and create from her.

Because of this, we pursue a simple & natrual life philosophy, design and manufacture excellent goods at honest prices, taking into account of earth resources, environment, recycling and other issues, truly return to nature and the essence of product.

MINISO is not just a brand name but also a way of life style. She would not deliberately emphasized the so-called fashion or personality or approves that popular brands should raise their status. On the contrary, MINISO stands on consumers’ point of view when developing products, which is - [Back to the essence], stripping off all unnecessary elements and returning to the nature. 

MINISO enriches our lives with a wide range of products at reasonable prices. She is like a compass, pointing out "basic" and " natural" directions by providing a simple way to use products.