Co-founder of MINISO: Miyake Junya
Miyake Junya is the initiator of trend toward global superior products consumption. He was a contract designer of a number of international fashion & casual brands. Currently, Miyake Junya is the co-founder and chief designer of MINISO, a Japanese fashion designer brand.
Similar to Kenzo Takada (founder of KENZO), Yohji Yamamoto and Junko Koshellono, Miyake Junya graduated from the Bunka Fashion College (the largest cradle for designers in Japan, ranking No.3 of the world's fashion design institutes). After graduation, Miyake Junya rapidly emerged in the design field. With his design philosophy of “simple, natural and quality” as well as “back to the essence”, he became the leader of Japanese school of “natural lifestyle” and a contract designer of many international brands.
Nowadays, Japan, Europe, the U.S. and many other major financial markets are suffering from economic downturn. When consumers are requiring fine products with affordable prices, Miyake Junya, who pursues “back to the essence of products”, has launched a movement to advocate superior products consumption. At the same time, he cooperated with other designers who also pursue the concept of "natural lifestyle" and environmentalists in Tokyo, to start planning to establish MINISO, which is a Japanese fast fashion designer brand focusing on providing excellent products and advocating a “genuine goods at a fair price & quality life” consumption patterns.
Co-founder of MINISO: Ye Guofu
Ye Guofu mastered the taste of fashion in the period of economic transformation in China and captured the opportunity to improve the social quality consumption patterns, bringing a brand new business model in China, which almost monopolizes China’s offline flow of customers. In 2013, Ye assembled the Japanese designers to be the shareholders and established MINISO afterwards. They have opened 1000 stores around the world within three years. By 2015, MINISO’s global revenue reached RMB 5 billion and is expected to grow to RMB 10 billion by the end of 2016. MINISO has been regarded as a fierce competitor by some well-known enterprises such as Uniqlo, Muji and Watsons.
Ye Guofu considered that the statement “the higher the price, the better the quality” is only the excuse for those enterprises finding a way to sell products at a high price. Those “high price with bad quality” products resulted from the profiteering desire are originated from the period of planned economy. The time for “good quality with low price” products in China has just begun. During this time, the actual value of a brand should be beneficial to millions of people rather than providing services to the nobility and the rich. MINISO was born at the right moment.