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With the unprecedented prosperity of world economy coming into full force, luxury brands from western countries are being blindly sought by consumers, while counterfeits are circulating all over the market, eventually resulting in an extreme spending disparity split among consumers. The self-reflection and criticism upon this prevalent phenomenon have led to the inception of the MINISO brand. 

MINISO attaches great importance to the genuine value of fine quality products, and maintains a balance between lives and products that improve living standards. Becoming a global leader in exploring excellent products for better life.