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MINISO Established in Greece, Liberating the Younger Generation’s Shopping Stress



On January 30, 2018, MINISO, a Japanese designer brand successfully reached strategic cooperation agreement with Greece, taking a step forward to its global expansion. On that very day, Mr. Ye Guofu, the global co-founder and CEO of MINISO, Eric Cho, CEO of Greek Company and Kyle Lin, the general manager of Greek company were present at the signing ceremony to witness this special moment.







MINISO reached strategic cooperation with Greek company


At the signing ceremony, Mr. Ye Guofu expressed his gratitude to the Greeks for their trust and support to MINISO. He also indicated that there will be more than 20 stores established in Greece, providing "high-quality, creative and affordable" products to local consumers, relieving their shopping stress and bringing happiness to them. Mr. Ye believed that with the positive brand image, new retail model and huge flow of customers, MINISO will inject new vitality to Greece’s retail market, and realize the growth of the local real economy.


MINISO is the promoter of global intelligent consumer product, and it has been expanding globally from the very beginning of its founding. So far, MINISO has reached strategic cooperation agreements with more than 60 countries and regions, including the U.S., Canada, Australia, the United Arab Emirates, Singapore, Hong Kong and Taiwan, and has opened over 2,600 stores throughout the world.





Both parties were proposing a toast to celebrate the signing ceremony



Greece is a strategic location connecting Europe and Africa. It has a long history and is honored as the cradle of “Western Civilization”. MINISO, a world-renowned brand, entering this potential market by virtue of its cost-effective products, excellent product design and comfortable shopping experience, is confident of providing the Greeks with intelligent, healthy and happy shopping experience, so as to promote local economic development.


In the future, MINISO will continue to implement its global strategy to bring the happiness of shopping to more consumers around the world.