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MINISO Reached Strategic Cooperation Agreement with Poland, Expanding to The Whole World


        On January 10, 2018, MINISO, a Japanese designer brand, held a grand signing ceremony with the representatives of Poland. Mr. Miyake Junya, the global co-founder and chief designer of MINISO, Mr. Li Minxin, the Vice President of MINISO Asia Pacific, Mr. Goncalo Veloso, representative of Poland company and Mr. Zeng Xiaohui, the chairman of Poland company were present at the signing ceremony.


(Illustration: representative of MINISO Poland was giving a speech at the signing ceremony.)


        Mr. Miyake Junya addressed the ceremony that Poland has always been the important country for MINISO to develop in. He believed that MINISO will develop well in Poland and bring the “high-quality, creative and low-price” products to Polish consumers. In line with the principle of win-win cooperation and complementary advantages, both sides will carry out all-round cooperation at various levels, such as resource integration, store collaboration, and so on.


(Illustration: Mr. Miyake Junya was giving a speech at the signing ceremony.)

        In recent years, due to the domestic demand in its vast market, including strong consumption power, Poland's economy continues to grow steadily. According to statistics, the proportion of Polish residents' consumption accounted for over 60 percent of total income, which has become the main driving force for Poland’s economic growth. With the rise of large supermarkets, the number of shops in Poland's traditional retail industry, such as traditional grocery stores and traditional clothing stores, has fallen generally. At the same time, Polish consumers have an increasing demand for product quality. Hence MINISO, characterized by high quality and affordable prices, has a bright prospect for development in Poland.

MINISO has advocated the concept of quality life since its establishment, and it pursues a life philosophy of “simple, natural and quality” and a brand proposition of "coming back to nature, and reverting to the essence of products". It dedicates itself to providing customers with quality, creative and low-price products, which win favor of global consumers. In addition to providing cost-effective products, MINISO also works hard to create homelike and relaxed shopping experience for consumers, hoping to provide every consumer with the happiness of shopping.

(Illustration: Leaders of MINISO were taking a group photo with the representatives of Poland.)

        Nowadays, MINISO is actively developing in the global market. Currently, MINISO has reached strategic cooperation agreements with more than 60 countries and regions such as the United States, Canada, Australia, the United Arab Emirates, Singapore, Hong Kong (China) and Macao (China). MINISO has opened more than 2600 stores worldwide and continues to expand at a rate of opening 80-100 stores monthly. It is expected that MINISO will open 10000 stores in 100 countries by 2019.