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MINISO “Change the World” Promotion Conference Was Successfully Held in India


On December 10, 2017, Japanese designer brand MINISO held the “Change the World” promotion conference in India. Mr. Miyake Junya, the global co-founder and chief designer of MINISO, Mr. Li Minxin, MINISO’s vice-president for Asia Pacific and Mr. Zheng Qiyuan, the general manager of MINISO were present at the conference.




MINISO attached great importance to the cooperation with India, the second most populous country and a member country of BRIC. At the conference, Mr. Miyake Junya introduced MINISO to local developers and investors from a designer’s point of view. Mr. Miyake indicated that MINISO had been pursuing the philosophy of "simplicity, nature and high quality” since its establishment. While developing commodities, environmental protection and sustainable development have always been taken into account. MINISO manufactures genuine and inexpensive products, thus bringing consumers a pleasant shopping environment with no pressure. Therefore, MINISO’s success owes no only to its irreproducible business model, but also its unique and elite designer team. Mr. Miyake Junya also believed that MINISO’s establishment might promote the development of Indian retail industry and inject new vitality to the retail market in India.


Since MINISO was established in 2013, it has been actively developing in the international market. So far, MINISO has reached strategic cooperation agreements with over 60 countries and opened more than 2,000 stores all over the world, including the U.S., Russia, United Arab Emirates, Singapore, Australia and Egypt.


(Illustration: MINISO global co-founder and chief designer was introducing Japanese aesthetics and the design concept of MINISO.)


MINISO sticks to the brand spirit of “respecting consumers” and dedicates itself to providing customers with products of “high quality, competitive price and creativity”. Its products with excellent design, affordable prices and its comfortable shopping environment achieve recognition by global consumers. Under economic globalization, enterprises may not be able to develop well if they do not think internationally. Exploring opportunities elsewhere can make enterprises stronger. MINISO is expected to open 10,000 stores in 100 countries by 2019, with global revenue of RMB 100 billion. and this plan is just around the corner.