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MINISO Reached Strategic Cooperation With Kyrgyzstan, Comprehensively Developing in the Central Asian Markets



On November 21, 2017, MINISO, a famous Japanese designer brand, held a grand signing ceremony with the representatives of Kyrgyzstan. On that very day, Mr. Miyake Junya, the global co-founder and chief designer of MINISO and Mr. Ye Guofu, global co-founder and CEO of MINISO as well as the representatives of Kyrgyzstan were present at the signing ceremony.


(Illustration: MINISO reached strategic cooperation agreement with Kyrgyzstan successfully.)


Mr. Miyake Junya addressed the ceremony that he paid high attention to the signing ceremony. In line with the principle of win-win cooperation and complementary advantages, both sides will carry out all-round cooperation at various levels, such as resource integration, store collaboration, and so on. He also indicated that, as an important part of MINISO’s global strategic development plan, the Kyrgyzstan market will be lined up with Kazakhstan and Uzbekistan in the future, and will have influence to other countries in Central Asia, helping the brand to fully open the Central Asian market, so that the consumers in Central Asia can buy MINISO’s “high quality, creative, and low-price” products easily.


(Illustration: Mr. Miyake Junya was giving a speech at the signing ceremony.)


Located in the heartland of the Eurasian continent, Kyrgyzstan is not only the crossroad connecting Eurasia and the Middle East, but also an important country of the Belt and Road initiative of China. In recent years, Kyrgyzstan has a rapid economic development, whose consumption of household goods is increasing, especially the high quality fast consuming goods, which is in short supply in the market. It provides good market conditions for MINISO. In addition, Kyrgyzstan is rich in resources and has sufficient labor force, which provide excellent production conditions for MINISO, helping it achieve rapid development.


MINISO has advocated the concept of quality life since its establishment, and it pursues a life philosophy of “simple, natural and quality” and a brand proposition of "coming back to nature, and reverting to the essence of products". It dedicates itself to providing customers with quality, creative and low-price products, which win favor of global consumers. In addition to providing cost-effective products, MINISO also works hard to create homelike and relaxed shopping experience for consumers, hoping to provide every consumer with the happiness of shopping.


(Illustration: Leaders of MINISO were taking a group photo with the representative of Kyrgyzstan.)


Taking the "Belt and Road" express, MINISO is actively developing in the global market. Currently, MINISO has reached strategic cooperation agreements with more than 60 countries and regions such as the United States, Canada, Australia, the United Arab Emirates, Singapore, Hong Kong (China) and Macao (China). MINISO has opened more than 2000 stores worldwide and continues to expand at a rate of opening 80-100 stores monthly. It is expected that MINISO will open 10000 stores in 100 countries by 2019.