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MINISO Successfully Held Promotion Conference, Seeking New Opportunities in South Africa


 On September 7, 2017, MINISO "Change the World" Promotion Conference was successfully held in the Galleria Conference Center in Johannesburg, South Africa. Mr. Miyake Junya, the global co-founder and chief designer of MINISO and Mr. Ye Guofu, global co-founder and CEO of MINISO were present at the meeting, discussing future plan with local renowned entrepreneurs.



At the very beginning of the conference, Mr. Miyake Junya extended his gratitude to the government of South Africa and local people for their trust to MINISO. He also indicated that the first MINISO store is under preparation, which will be launched in South Africa soon. Mr. Miyake believed that with the good brand image, new retail model and huge flow of customers, MINISO will inject new vitality to the development of South Africa's retail industry, and realize the growth of the local real economy. As MINISO continues to deepen its development in South Africa, it will open more stores in this country, covering the entire country in the future. Mr. Miyake Junya also emphasized that MINISO paid high attention to the South African market, and it planned to establish a subsidiary corporation in South Africa so as to better serve this country even the whole Asia market.

MINISO follows the principle of “respecting consumers” and dedicates itself to providing customers with products of “high quality, competitive price and creativity”. Its products with excellent design, affordable prices and its comfortable shopping environment achieve recognition by global consumers. According to statistics, MINISO has reached strategic cooperation agreements with over 60 countries and regions, including the U.S., Canada, the United Arab Emirates, Singapore, Hong Kong (China) and Macao (China). It has opened more than 2,000 stores across six continents, with an expanding rate of 80 - 100 stores monthly. MINISO has complete confidence that it will provide consumers with products of intelligence and simplicity and gain popularity from consumers in South Africa.



As one of the largest economies in Africa, South Africa has great advantages in economic development, energy sources and tourist industry. With the global development, the retail industry in South Africa also obtains considerable achievement. At the same time, South Africa is also making great efforts to attract foreign investment, introduce advanced technology and talented people, and promote business transformation. The promotion conference received great attention from the government of South Africa and local entrepreneurs. They hope to seize this opportunity to join hands with MINISO to further explore the South African retail market, so as to achieve economic growth of retail industry in South Africa.

MINISO's establishment in South Africa is a strategic step for the brand to develop in African markets. In the future, MINISO will further develop in this country, with an aim to provide more "high-quality, creative and affordable” products to local consumers, so as to relieve consumers’ shopping stress and improve people’s living standard.