“Change the World” MINISO Brazil Promotion Conference Successfully Held in Sao Paulo
On August 30, 2017, MINISO successfully held the “Change the World” Promotion Conference in Sao Paulo, Brazil. Mr. Miyake Junya, the global co-founder and chief designer of MINISO and Mr. Ye Guofu, global co-founder and CEO of MINISO were present at the conference. MINISO invited a number of representatives of Brazilian renowned enterprises and discussed economic development plans with them.
(Illustration: MINISO Brazil Promotion Conference was successfully held in Sao Paulo. A number of representatives from Brazilian renowned enterprises attended the conference.)
As the largest national economy in Latin America, Brazil has always been an export-oriented free market economy. In the integration of world economy and transition as well as upgrading of consumption, the retail industry in Brazil enjoys new opportunities, which was regarded as a treasured place of global retail industry and one of the top ten most promising emerging markets in the world.
Since MINISO was established in 2013, it has been actively developing in the international market. So far, MINISO has reached strategic cooperation agreements with nearly 60 countries and opened more than 2,000 stores all over the world, including the U.S., Russia, United Arab Emirates, Singapore, Australia and Egypt.
MINISO noted that with the emergence of super shopping centers and the rapid development of mobile Internet, the Brazilian market has vast potential and vitality. Not only did MINISO choose to develop in this country, but it also set up a subsidiary there to accelerate its business development.
MINISO firmly believes that it can quickly obtain the recognition from Brazilian local consumers by its young and vigorous features, and its positive image and brand new retail model may drive local businesses. MINISO will inject new vitality to the Brazilian retail industry to achieve a steady growth in the local retail sector and bring an intelligent, happy and fine shopping experiences to local consumers.
MINISO advocates the philosophy of “respecting consumers” and dedicates itself to providing customers with products of “high quality, competitive price and creativity”. Its products with excellent design, affordable prices and its comfortable shopping environment achieve recognition by global consumers. Besides Brazil, MINISO has already set up subsidiary corporations in many more countries such as Indonesia, Germany, South Africa, etc., and registered a subsidiary in Egypt as well. The subsidiary in India will be established in the near future.
Under economic globalization, enterprises may not be able to develop well if they do not think globally. Exploring opportunities elsewhere can make enterprises stronger. MINISO expects to open 10,000 stores in 100 countries by 2019, with global revenue of USD 15 billion, and this plan is just around the corner.