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MINISO Reached Strategic Cooperation Agreement with Kosovo, Making a Step Forward to Its Globalization



MINISO reached strategic cooperation agreement with Kosovo successfully, making a step forward to its globalization. On June 30 and July 1, 2017, MINISO "Belt and Road" Global Summit Forum was successfully held in Pullman Hotel (Guangzhou). During the forum, Mr. Miyake Junya, the global co-founder and chief designer of MINISO, and Mr. Ye Guofu, global co-founder and CEO of MINISO have reached strategic cooperation agreement with the representative of Kosovo.

Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature”, MINISO, the promoter of global “intelligent consumer products”, has gained popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains. According to statistics, MINISO has reached strategic cooperation agreements with over 60 countries and regions, including the U.S., Canada, the United Arab Emirates, Singapore, Hong Kong (China) and Macao (China). Besides that, MINISO is expected to open 10,000 stores in 100 countries by 2019.


(Illustration: MINISO successfully reached strategic cooperation with Kosovo.)


Mr. Miyake Junya addressed the signing ceremony, expressing his gratitude to the investors of Kosovo for their trust to MINISO. He also indicated that MINISO will develop and grow stronger in the Kosovo market, bringing happiness to the people in Kosovo with its features of stress-free shopping experience. On the other hand, the delegation of Kosovo also expressed their confidence in the cooperation between Kosovo and MINISO. After having a deep understanding of MINISO’s future plan, the representatives of Kosovo were more convinced than ever that the cooperation would achieve a win-win situation.

Adhering to the brand spirit of "respecting consumers", MINISO will manufacture products based on the interests and needs of consumers in Kosovo. MINISO’s quality and affordable products may improve people’s quality of life in this country. In addition, every consumer is able to experience the happiness of stress-free shopping in MINISO.

Signing the agreement with Kosovo is a significant step for MINISO to develop in the European market. In the future, MINISO will develop further in the international market. While working with many more countries and promoting the development of global retail industry, MINISO aims to deliver more and more "high-quality, creative and affordable" products to global consumers, so that people can experience the happiness of shopping in MINISO.