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MINISO Reached Strategic Cooperation Agreement with Uzbekistan, Bringing Intelligent Consumer Products to Central Asia



On August 11, 2017, Japan-based designer brand MINISO signed the strategic cooperation agreement with Uzbekistan officially. Mr. Ye Guofu, MINISO’s global co-founder and CEO, the representatives of Uzbekistan and some local renowned retailers attended the signing ceremony.


 (Illustration: MINISO reached strategic cooperation agreement with Uzbekistan successfully.)


After reaching strategic cooperation agreements with Russia, Kazakhstan, Georgia, the United Arab Emirates, Turkey and Serbia, the cooperation between MINISO and Uzbekistan shows this brand has given full play to supporting the Belt and Road Initiatives. At the signing ceremony, the spokesman of MINISO expressed that, in order to carry out the policies of "going out" and the "Belt and Road", MINISO has been investigating the international market since the beginning of this year, and has successfully reached cooperation agreements with a number of countries following the routes of “the Belt and Road Initiative” of China. The cooperation between MINISO and Uzbekistan not only can bring high-quality intelligent consumer products to local consumers, but it is also a significant step for MINISO to expand in the Central Asia market, laying a solid foundation for developing in the countries following route of “the Belt and Road Initiative”.

Located in Central Asia, Uzbekistan is a landlocked country with a superior geographical location. Bordering Kazakhstan and the Aral Sea to the north and northwest, Turkmenistan to the southwest, Tajikistan to the southeast, and Kyrgyzstan to the northeast, Uzbekistan is the only Central Asian state to border all the other four, which is also one of the ancient states of the Silk Road. In ancient times, Uzbekistan used to be a convergence point of important caravan roads. It was a significant route for trade and cultural exchanges, and is still a country with strong economic strength in the Commonwealth of Independent States. The cooperation between MINISO and Uzbekistan will be a win-win situation for both sides.

Among more than 3000 SKU, 90% of them are MINISO’s own products, covering every aspect of life, which will make up the shortage of Uzbekistan’s market of intelligent consumer products. MINISO has its unique vision and mode in creating intelligent, simple and comfortable products. It focuses on the essential value of the products and all the products and raw materials will be undergone rigorous tests to ensure the quality. In addition, MINISO has developed a buyer system. Through large-scale procurement, it selects suitable and high-quality raw materials around the world, striving to delivering products that are safer, more appropriate and with higher quality to every consumer. Besides that, MINISO has also brought together a number of designers from Japan and northern Europe, including a team that has won the “German Red Dot Designer Award”. These designers will design products that meet the demands and aesthetic values of consumers from Uzbekistan according to their needs and interests.

Since its establishment, MINISO has followed the principle of "customer first" and adjusts the supply of goods to meet the diverse needs of consumers in different regions of the world. Therefore, MINISO has gained trust and love from consumers around the world. So far, nearly 60 countries and regions have reached strategic cooperation agreements with MINISO. It has successfully opened stores throughout Asia, North America, South America, Oceania, Europe and Africa. In the future, MINISO will work hard and develop in more countries, bringing happiness to more and more people around the world.