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MINISO Paced up in Global Expansion; New Zealand is the Next Destination


 On August 1, 2017, MINISO, a famous Japanese designer brand took another step forward to its global expansion. Mr. Miyake Junya, the global co-founder and chief designer of MINISO, Mr. Ye Guofu, global co-founder and CEO of MINISO together with the executives of MINISO were present at the signing ceremony. The cooperation between MINISO and New Zealand marks MINISO has formally entered New Zealand, and people will be able to see the MINISO stores opened in New Zealand in the upcoming future.


 (Illustration: MINISO paced up in global expansion, reaching strategic cooperation with New Zealand.)


Mr. Li Jie, a member of MINISO’s board of directors addressed the signing ceremony. Firstly, he expressed his gratitude to the New Zealand government and all walks of life for their support and trust to MINISO. Afterwards, he indicated that MINISO will continue to persist in the principle of “relieving the shopping stress of younger generation, and letting more people feel the happiness of shopping” as well as creating more products of “high quality, creative and low price” for consumers. He also mentioned that as the New Zealand market has great potential, MINISO will increase its investment to this market and fully develop in New Zealand in the future. While providing “high quality, creative and low-price” products for New Zealand consumers, MINISO will focus on creating a pleasant shopping environment for local consumers, making it a comfortable store with stress-free shopping experience.


 (Illustration: MINISO reached strategic cooperation agreement with New Zealand successfully.)


In recent years, New Zealand has been gradually known by global consumers. Some people know New Zealand by The Lord of the Rings; some by the wedding of Yao Chen, the popular star in China and some by the Chinese variety show Dad Where Are We Going. Those who stay in New Zealand for long may say that New Zealand is a country with good scenery but boring. However, they will not choose to leave this country. Indeed, New Zealand features a good ecological environment, which is suitable for people to live in. As a result, the number of visitors to New Zealand has grown rapidly in recent years. Besides that, New Zealand focuses on infrastructure construction, such as transportation and shopping malls, etc., which also provides a favorable condition for the establishment of MINISO. On one hand, the establishment of MINISO in New Zealand enables local consumers and tourists to buy more quality products; on the other hand, it helps the brand to be well known to more consumers in the world, and further accelerates its internationalization.


 (Illustration: Mr. Miyake Junya appeared at the signing ceremony.)


In fact, MINISO has reached strategic cooperation agreements with 56 countries and regions in merely three years after its establishment, including the U.S., Canada, the United Arab Emirates, Singapore, Hong Kong (China) and Macao (China). It has opened nearly 2000 stores in more than 30 countries and regions, with 80 - 100 stores opened every month.


The cooperation with New Zealand is one of MINISO’s significant acts to expand into the international market. By cooperating with New Zealand, MINISO is able to lay a solid foundation for its development in the international market, meanwhile, it may also promote the growth of the retail industry in New Zealand. With its development of internationalization, MINISO will cooperate with more countries and regions in the future, providing more “high-quality, creative and low-price” products for global consumers.