Super Idol Rodmay is Present at the Opening Ceremony of Thailand MINISO Store and Cheers the Crowds up.
On 30th August, 2016, MINISO, the so-called “Dark Horse” in retail industry, has opened its first store in Thailand, with the support of many local heavyweights and super actress Rodmay. Mr. Miyake Junya, the chief designer and global co-founder of MINISO, and Mr. Ye Guofu, the global co-founder of MINISO, together with representatives from Thailand, presented at the opening ceremony, attracting a great number of consumers to stop by. MINISO develops in the Thai market, which means it has made a step forward to the Asian-Pacific Region. According to the plan, MINISO’s Thailand flagship store will be established by December this year, which will cover an area of over 1000 square meters.
(Illustration: MINISO, The international fast fashion brand has entered Thailand officially. Thai best actress Rodmay was present at the opening ceremony.)
With its rapid development, MINISO has been called the global leading real retail brand in the industry. Since its establishment in 2013, MINISO has been focusing on expanding international market. More than 1,400 stores have been set up globally within two years, covering Australia, America, Canada, Mexico, Dubai, Singapore, Korea and Hong Kong China etc.. 36 countries and regions have signed the strategic cooperation arrangement with MINISO successively. Taking Hong Kong as an example, the number of real stores has surged from one from the very beginning to 40 by now. Similar to Hong Kong, the number of real stores in Singapore has increased from 3 stores to 20 by now. With the stable process of globalization, the expansion of MINISO will be faster and faster. Recently, it spent two months on reaching the strategic agreement with Mongolia and establishing a flagship store in Mongolia successfully, recording the fastest rate to open a new store.
(Illustration: MINISO has opened its first store in Thailand. The local politicians and celebrities presented at the opening ceremony.)
In addition to its quick development, the turnover of MINISO’s overseas business repeatedly hit the local sales record. It is reported that its revenue hit USD 1 billion in 2015, which will be expected, under such development momentum, to reach USD 2 billion by 2016.
There is no doubt that the first MINISO store opened in Thailand has created a win-win situation for both sides. Thailand is a tourism-oriented country, the flow of tourists from all over the world is enormous, which generates great demand for fast-moving consumer goods (FMCG). MINISO has s powerful comprehensive selling platform, which can relieve the FMCG supplies fall short of demand, and free the shopping stress of local consumers, promoting the development of real retail industry in the global market. Due to its advantageous geographic location and industrial strength, Thailand’s cooperation with MINISO can lead and push the brand to establish itself and develop in the Asian-Pacific region. With the rapid process of globalization, MINISO will set up 500 stores in Thailand by 2020.
(Illustration: Spectacular scene on the 1st day of opening the MINISO store in Thailand)
In the unprecedented opening ceremony on 30th August, many business leaders of Thailand and three parliamentarians and the minister of foreign affairs presented at MINISO, along with the stunning appearance of Thai best actress Rodmay, attracting a large number of local residents and foreign tourists stopping by. After the ceremony, Rodmay tried the headset in MINISO store, expressing her surprise about the low price of this high quality headset, which is only priced at 329THB.
(Illustration: Thai best actress Rodmay tried the headset in MINISO store and expressed her surprise at the high quality.)
“Free the younger generation’s shopping stress and make more consumers feel happy”has always been MINISO’s intention. MINISO has been adhering to the principle of “giving top priority to consumers” since its establishment, with the purpose of bringing consumers with products of good quality and low prices. Nowadays, MINISO has opened stores in Europe, the Americas, Africa, Asia and Oceania. It is expected to open 6,000 stores globally by 2020, thus consumers around the world can truly experience the happiness brought by joyful shopping.