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MINISO signed Comprehensive Strategic Cooperation with American representative,breaking into the high-end retail market


“MINISO”, an international fast fashion Designer brand, signeda Comprehensive Strategic Cooperation agreement with its Americanpartner on August 3rd, 2016. A representative from the US Mr. Matthew Liang,MINISO global co-founder Mr. Ye Guofu and MINISO Asia Pacific vice President Mr. Li Minxin attended the signing ceremony.

As the most rapidly expanding real retail brand in the world recently, MINISO has opened 1400 stores around the globe within 3 years, and its revenue hit 5 billion in 2015. In addition, MINISO is expected to grow to 10 billion in global revenue.

Since its foundation, MINISO has been popular among consumers due to its comfortable shopping environment, good products with low cost and special business model of being global design, made in China and international marketing. After focusing on markets in Japan and China, MINISO has successively signed strategic cooperation agreement with other 36 counties and regions. American broads an extremely developed high-end market, thus MINISO’s cooperation with American representative proves that products and business model of MINISO are agreed by the global market.

In the signing speech, Mr. Ye Guofu, MINISO global co-founder, said that American high-end market is highly developed, and after this cooperation agreement, the both parties will make further cooperation in various aspects such as product research and development, model updating, talent training. American market is of great help for MINISO to become the flagship in global retail chain stores. In addition, MINISO is confident in opening a larger market in America together with its partner.

In the future, MINISO will expand into more countries and regions. MIINSO signed an agreement with its American partner, which generally completes its international strategy on the Pacific Rim, and provides a solid foundation for MINISO to conquer the world market.

Matthew Liang, American representative also said that, global economic downturn and declining average income affect the quality of Americans’ life, while MINISO’s stepping into American market can bring unprecedented and new shopping experience, and can just alleviate it. And he is sure that MINISO and his group can make better use of American market potential.