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MINISO Wins the Title of “China Outstanding Franchise Brand 2015”


 The “China Franchise Summit Forum 2016” organized by the China Chain Store & Franchise Association on July 9, 2016 was held in the National Convention Center in Beijing, with 95 brands from 92 franchisers participating in the “Outstanding Franchise Brands Selection Contest 2015”. MINISO, the global fast fashion designer brand, won the title together with 27 other brands.

The annual China Franchise Conference is taken as the barometer of the franchise industry of the largest scale in China. Themed around “Promoting Outstanding Brands, Sharing Best Practices”, this conference invited heat discussion and exchanges on how will the “Guidance” which has received much attention from the franchise industry facilitate industry development.

According to the organizer, the selection criteria for “China Outstanding Franchise Brand 2015” are integrity, win-win philosophy and innovation. By integrating over 800 best products providers within the past two years, MINISO provides customers with convenient shopping mode of excellent cost performance and rapidly wins global consumption markers. It has now over 1400 stores, with business volume of 2015 standing at 5 billion RMB. It is estimated that a total of 1800 stores will be opened globally in 2016 and the target turnover is 10 billion RMB.

Ye Guofu, one of the global co-founder of MINISO, stated that the award represented recognition from the industry on the achievements of MINISO in the franchise field, which encouraged him to do better in the retailing industry. MINISO has long adhered to the business principles of “nice environment, good services, sound products and competitive prices” since its establishment, and the business philosophy of “win-win cooperation” with investors and suppliers, which makes it the retailing enterprise of highest expansion speed across the world in 2015. MINISO has made its presence in Asia, Africa, America and Oceania.

Ye Guofu concluded that MINISO, as a global fast fashion designer brand, is dedicated to offering worldwide consumers the happiness of pressure-free shopping experience and would like to invite more partners into this meaningful undertaking.