MINISO accelerates its ‘$10 N’ Under’ North America expansion

As shoppers begin making gift plans for the upcoming holiday season, MINISO is proud to announce the opening of 13 stores across North America by the end of the year. The 10 new retail outlets in the United States and 3 additional ones in Canada are the first to operate under the ‘$10 N’ Under’ concept where most items are priced below $10. Their opening will bring the total number of MINISO North American stores to over 100.

New store fronts are scheduled for the following states within the next two months: California, New Jersey, New York, Delaware, Massachusetts, Pennsylvania, Texas, and Virginia.

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Five new $10 N’ Under MINISO stores opened in California, Maryland, New Jersey and New York on November 6

“Born after 1996, Gen Z consumers are the best-educated generation to date. With a multitude of choices before them, these young shoppers want price, quality, and design bundled into one. The ‘$10 N’ Under’ concept answers this consumer need by giving people an enhanced product experience at an affordable level,” said Andrew Xie, General Manager of MINISO North America. “We are excited to nurture this consumer segment in a market as important as the United States.”

Known for its plush toys, home décor and organizers, beauty and wellness items, fashion accessories, and electronics, MINISO offers exclusive licensing collaborations reflecting popular local icons such as Marvel and Mickey Mouse & Friends in the US, as well as products with local Canadian culture for Canada Day.

With more than 4,800 stores globally including 43 in the US and 52 in Canada. MINISO’s international expansion has persisted in North America and Europe despite the economic uncertainty caused by the COVID-19 pandemic. Since debuting its ‘$10 N’ Under’ concept in the US states of California and Virginia in October, the brand has delivered a steady stream of high quality, affordable products to local consumers.

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Lifestyle product retailer MINISO (NYSE: MNSO) offers high quality household goods, cosmetics, food, and toys at affordable prices. Since its 2013 debut, as of June 30, 2021, MINISO has rapidly expanded to 4749 retail stores in 99 markets worldwide. Sleekly designed and packed with the latest must-haves, MINISO retail outlets make it possible for everyone to have a little fun all the time by enjoying life’s little surprises.