MINISO Reached Cooperation Agreement with Macedonia

On November 26, MINISO held a grand signing ceremony with representatives of Macedonian partners in MINISO’s China headquarters. Leaders of both sides attended the signing ceremony on that very day, including Mr. Ye Guofu, the global co-founder and CEO of MINISO, Mr. Miyake Junya, the global co-founder and chief designer of MINISO, and Mr. Mergim Harxhi, the representative of Macedonian partner.


MINISO held a grand signing ceremony for reaching strategic cooperation with partners of Macedonia.

Mr. Miyake Junya addressed the signing ceremony that, MINISO has advocated the concept of quality life since its establishment, and it pursues a life philosophy of “simple, natural and quality” and a brand proposition of "coming back to nature, and reverting to the essence of products". It dedicates itself to providing customers with quality, creative and low-price products. He wished that MINISO’s establishment in Macedonia can release pressure of local young consumers. Mr. Mergim Harxhi, the representative of Macedonian partner, said that he felt honored to bring MINISO to Macedonia, and looked forward to opening up the market together.

Macedonia is a landlocked country located in the southern Balkans of southeast Europe, contiguous to Bulgaria, Serbia, Albania and Greece. In recent years, with the improvement of the international environment and the promotion of government reform measures, the economy of Macedonia has developed rapidly, and the national consumption level has soared as well. MINISO is very optimistic to the retail market in Macedonia.

So far, MINISO has reached strategic cooperation agreements with nearly 80 countries and regions, including the U.S., Canada, Australia, Russia, India and Brazil. It has opened more than 3000 stores throughout the world, among which there are over 1000 stores opened overseas, with an opening rate of 80 - 100 stores opened every month. In the next five years, MINISO is expected to realize the medium-term goal of “opening ten thousand stores in one hundred countries with one hundred billion sales volume”.