On October 23, 2018, the 124th China Import and Export Fair 2018 for Complex Trade Show (short for 2018 Autumn Canton Fair) was held at China Import and Export Fair Pazhou Complex, Guangzhou, China. 7,561 enterprises participated in the fair, exhibiting various kinds of products such as daily consumer goods and household goods.

The 2018 Autumn Canton Fair lasted for five days, mainly exhibiting daily consumer goods, gifts and souvenirs and household goods. MINISO, the famous Japanese-inspired brand also took part in the fair, which attracted great attention from merchants and became one of the most popular exhibitors at the fair.

(Illustration: the booth of MINISO at the 2018 Autumn Canton Fair.)

By concluding the experience of attending the Canton Fair, MINISO brought brand new products to the fair this time while still sticking to the principle of returning to nature. At the same time, it also optimized the decoration of the exhibition area so as to present better visual experience to visitors.

(Illustration: some of the products displayed at the fair.)

At the fair, MINISO displayed numerous new products launched this year, such as storage bags, notebooks and power banks that collaborated with PANTONE, the world’s renowned color authority, and Hello Kitty, Cinnamoroll derivative products collaborated with Sanrio, as well as iF Red Dot Prize winners.

MINISO attaches great importance to product details, and is strict to product design, which have made it become a representative brand of New Retail in recent years. While developing new products, MINISO also concerned about environmental protection issues, stays true to its principle of returning to nature and reverting to the essence of the product itself, which is well received by merchants both at home and abroad.

(Illustration: merchants from various countries gathered at the booth of MINISO.)